With oat extract. Tear free. Gentle cleansing. For hair and body. Compare to ingredients of Aveeno Baby Wash & Shampoo Natural Oat Formula (This product is not manufactured or distributed by Johnson & Johnson Consumer Companies, Inc., distributor of Aveeno Baby Wash & Shampoo Natural Oat Formula). This product contains natural oat extract blended into a rich lathering cleanser that cleans without drying because it is soap-free and hypoallergenic. This tear-free formula can be used on skin and hair for gentle cleansing that rinses clean with a soft, fresh fragrance. This product is even gentle enough for newborns and babies with sensitive skin. This product can be used every day to help keep your baby’s skin soft, smooth and healthy. This product is hypoallergenic and has been allergy, pediatrician and dermatologist tested.