For your baby bee. No tears. 99.9% natural. No parabens, phthalates, petrolatum or SLS. Safe, effective, natural. Our plant-based cleansing complex is naturally foaming and tear-free. Clinically shown to be gentle enough for everyday use, this non-irritating formula leaves baby’s skin and hair looking and feeling clean, silky, soft and healthy. Pediatrician tested. Cruelty-free. No animal testing. Recycle bottle. Natural Health & Beauty Care products for the greater good.