Mild and moisturizing. Hypoallergenic. Compare to ingredients of Johnson’s Baby Lotion (This product is not manufactured or distributed by Johnson & Johnson Consumer Products Company, distributor of Johnson’s Baby Lotion). Paraben-free, phthalate-free, quaternium 15-free. The gentle emollients and moisturizers in our unique formula help protect baby’s skin from dryness. Our Baby Lotion leaves skin feeling soft, smooth, and non-greasy. Hypoallergenic and dermatologist-tested, it is mild enough for even your newborn’s delicate skin. Use it yourself to leave your skin feeling baby-soft. Tested Formula: Our Baby Lotion is dermatologist-tested, and is hypoallergenic. Our formula contains no parabens, phthalates, or quaternium 15.