Provides 24 hour moisture. Paraben-free. Hypoallergenic. Improved formula. Clinically proven mildness. We love babies. And we understand that their skin loses moisture more quickly than adults’ skin. That’s why our shea & cocoa butter baby lotion moisturizes for 24 hours and contains ingredients known to soothe and relieve dry skin. This clinically proven mildness formula is also pediatrician and dermatologist tested, and dye-free so it can be used on all skin types. For extra baby soft skin, use with Johnson’s shea & cocoa butter baby moisture wash during bath time. Moms trust Johnson’s. Always mild & gentle.