Dermatologist tested. Enriched with vitamin B5 and skin essential moisturizers. Clinically shown to moisturize for 24 hours. Clean, non-greasy feel. We believe everyone deserves to have healthy, comfortable skin. Lubriderm, the brand developed by dermatologists, offers specialized formulations with essential nutrients naturally found in healthy skin. Daily Moisture Lotion is our solution to replenish and moisturize dry skin. This non-greasy formula, with vitamin B5 and skin essential moisturizers naturally found in healthy skin, improves your skin’s moisture barrier for healthier-looking skin. Clinically shown to moisturize for 24 hours.